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What do no-shows cost your business?

Move the sliders or type your own numbers. The result updates as you go, and nothing you enter leaves your browser.

All staff together, on an average week.

%

Clients who neither come nor cancel in time. Count a normal month to find yours.

€
wk

Missed appointments cost you

€7,680

per year · about €640 a month

No-shows per week
6.4
No-shows per year
307
If you cut no-shows in half
+€3,840 / year

This counts only the price of the empty slot. Staff time you still paid for and the client who could have taken the slot are extra.

Reminders and easy cancelling are the usual first fixes. Our guide to reducing no-shows has eleven more. Applio sends a reminder two hours before every booking and costs €35 a month billed yearly. See how it works.

How the calculation works

The calculator multiplies your weekly appointments by your no-show rate to get the missed visits per week, then by the weeks you are open and your average price. A business with 80 appointments a week, an 8% no-show rate and a €25 average price loses about 6 appointments a week, which is roughly €7,700 over 48 weeks.

How to find your no-show rate

Pick a normal month. Count the appointments where the client did not come and did not cancel early enough for you to fill the slot, then divide by all booked appointments that month. If your booking app keeps history, it can usually filter by status. Late cancellations you could not refill count too, because the chair stayed empty either way.

What to do with the number

Compare the yearly figure with what a fix would cost. Automatic reminders, an easy way to cancel, a short cancellation policy and a waiting list are the usual first steps, and each is explained in our guide to reducing no-shows. If you want more clients booking online in the first place, read how to choose a booking app.

Common questions

What is a normal no-show rate?

It varies a lot by type of business, price and how people book. The only number that matters for your decisions is your own, measured over a normal month.

Do you store what I enter?

The calculation runs in your browser. Nothing is sent to us or saved.